The difference in tire noise from this and all other tires I've tried is magnificent. It's like driving an entirely different car. My Conti Extreme Contact DWS I previously purchased had much stiffer and tighter control on dry and wet pavement, but were so loud they could drown out the stereo and wind noise even at highway speeds and volumes.
One drawback that I noted in other reviews of the tire was an issue with flat spots after parking the car for more than a day or two. It's noticeable, and I'm not sure whether it causes permanent wear issues with the tires, but will provide another review with more miles on them again later. The flat spots seem to go away after about 20 minutes of highway speed driving.