I don't usually write many product reviews, but I am compelled to comment on these nice tires. This set of four tires replaced a set of Kumho Road Venture KL51 that we wore out. The Kumhos are actually pretty good tires, but these Bridgestone 422 Ecopias are fantastic for my purposes. Here in Texas, we very rarely get any winter weather conditions, nor do we do a whole lot of wet driving.
Due to the very coarse road surfaces they insist on using in this area, my top priority for a new set of tires was noise and ride comfort, and I actually spent several months reading reviews and researching tires. My top two choices came down to the Michelin Latitude Tour and the Ecopias. Based on the very positive reviews here on the ride and noise comfort of the Ecopias, and since I was able to save a couple hundred dollars, I went with the Ecopias.
Of course, a brand new set of tires is almost always going to ride better and quieter due to the thicker layer of rubber, compared to worn out tires, but I was not prepared for the difference these made. I would estimate the new Ecopias cut the road noise level roughly in HALF. I attribute this to the Ecopia's soft compound as well as their more car-like tread pattern. Additionally, the Ecopias provide a more supple ride over surface irregularities than the Road Ventures did, even when new.
Due to limited rainfall here, I have not had a chance to evaluate wet traction and handling yet. Nor have I had any experience in snow or ice, so cannot comment on that.
If you are looking for a VERY quiet and supple riding tire for your SUV, I can strongly recommend the Bridgestone Ecopia 422, both from value and performance standpoints. I think the benefit of the quiet ride may be most apparent with older and/or smaller SUVs with less than stellar sound insulation.