Spring has sprung here at Tire Rack. Every spring I hit the test track to push the tires we sell to the limit, as well as get some time on our "road course" to see how they handle the daily grind.
Here's a couple handy video's to see the tests in motion:
So why am I telling you about tire testing and my subject title says, "What Price?" Because evaluating tires gives me, as well as all the other product specialists, a hands-on opportunity to know what price vs. value is.
Just like shopping for a pair of running shoes, you don't want to get a pair of shoes that isn't lightweight and comfortable, or boots that leave you cold and wet instead of warm and dry. You don't want a tire that is slippery when wet, or gives you a jarring ride.
When I test the tires, most of the time the more expensive, premier models outperform some of the more value-oriented products. Now, don't get me wrong, some of the more inexpensive tires like the Dunlop Direzza Z1 Star Spec or the General Altimax HP are killer tires, but these are exceptions to the norm.
A while ago we posted an article on the website that addresses this better than I can. When you have a chance, check it out.
I hope my shoe to tire analogy helps.