Serenity Now Ranked Number One in Grand Touring All-Season Tire Test

For most of our customers, a smooth, comfortable ride is mandatory when considering a replacement tire. In a recent test of four Grand Touring All-Seaon tires, the Bridgestone Turanza Serenity Plus proved to be the best in a very competitive field. It just edged out the winner of the last test, Michelin's Primacy MXV4.

Testing options from Bridgestone, Continental, Michelin and Yokohama, we put each model through a series of tests on our Real World Road Ride and on-site test track to determine each tire's strengths.

One of the primary requirements of a Grand Touring All-Season tires is ride quality, and the Michelin Primacy MXV4 held a slight edge over the Bridgestone Turanza Serenity Plus during our Real World Road Ride, especially over rough roads. The Continental PureContact with EcoPlus Technology was close behind, with the Yokohama AVID Ascend falling just short of the others when encountering larger impacts.

On our track, we can take tires right to the edge of their capabilities to simulate emergency lane changes and other situations where traction (both in wet and dry) is paramount. In the dry, both the Bridgestone and the Michelin were nearly identical, with the overall score duplicating our Road Ride results. In the wet, the Continental edged its way to the top by exhibiting superior traction and stability over the Turanza Serenity Plus and Primacy MXV4. Thorough all the challenges, all four tires proved to be very closely matched with just subtle variations in ability.

In the end, the tires finished in the following order:

  1. Bridgestone Turanza Serenity Plus
  2. Michelin Primacy MXV4
  3. Continental PureContact with EcoPlus Technology
  4. Yokohama AVID Ascend (H- or V-Speed Rated)

All four models are worthy of consideration when it comes time to buy new tires. For complete results of our test, take a look at "Testing Grand Touring All-Season Tires."


Saturday, April 4, 2015 by Chp Hall

Does this time maintain its ranking regardless of size. I am about to change my wheel size from the stock 17 in on my 2013 beetle to 19 in rims. The shop owner is encouraging me to go with the Michlens for the quietest ride.
Would you agree? or is it so close between the two that it should be a matter of pricing in my decision?

Thanks in advance.
Saturday, April 11, 2015 by Doc

While the test I mention in this blog is going on almost 3 years old, we still find that the Bridgestones continue to be nearly identical to the Michelins in terms of road noise and grip. To be sure, the switch to the 19" low profile tires and wheels will have a negative affect on ride comfort and road noise (as the lower profile will not absorb impacts and noise as well as the taller sidewall on the 17" size) but that will be the case regardless of the tire you select in the new size
Thursday, June 25, 2015 by John L

We've owned a 7 series in the family for 265,000 miles. 4 sets of the MI MXV4s and we tried the BI Turanza Serenity Plus. Michelin much better on a DE car where you feel the road. On-Center feel, steering response particularly. Tires felt heavy/slow compared to MI. Ride/noise quality was similar. We switched back, MUCH better! On a US or Japanese car it probably wouldn't matter, but you can definitely tell the difference on a drivers' car such as your golf.
Thursday, December 28, 2017 by Dan

Going into 2018 with all of the data gathered who is the overall winner? Bridgestone Serenity Plus or the Michelin Primacy??
Friday, January 5, 2018 by Doc


For Winter 2017/2018, we'd give the nod to either the Continental Pure Contact or Michelin Premier AS.

Leave a comment