It's a tire and wheel world - we're just living on it

My name is Cooper and I am a Tire and Wheel Specialist here at Tire Rack. That's me in the picture to the left attempting to look like I know what the heck I'm doing behind the wheel of a 2010 Mustang, and while I don't claim to be the most skilled race driver in the world, my tenure here at Tire Rack has afforded me with countless hours of training, including testing some of the best and most performance-oriented tires in the world.

One of the first things I learned when I came to work here is that tires are much more than simple commodities that do nothing but sustain the vehicle's weight and take you wherever you want to go. Tires have their own 'personalities' and different tires 'behave' differently in different situations, climates, and under different driving habits. Far from being 'black, round, rubber things,' the type of tire you use plays a significant role on the overall performance of your car or truck. And this is the beauty of a website like We understand how each tire will more adequately serve their purpose in relation to your needs. We have been in business for over 30 years and our expertise is unmatched in the industry. So please, kick back with your favorite beverage and explore this blog and the rest of the website. I hope you'll enjoy it.

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