At the 2012 SEMA Show/Global Tire Expo in Las Vegas at the Cosmopolitan on October 29, 2012, Tire Rack's Pete Veldman will be inducted into the Hall of Fame for the Tire Industry Association (TIA).
While initially skeptical about starting a mail-order tire company, Veldman quickly saw a need for customers to acquire specialty tires easily and efficiently. Thus Tire Rack was founded in 1979 and has established itself as the leader in the direct-to-consumer tire business. Veldman's forward thinking ensured Tire Rack was one of the first tire companies to have an online presence in 1996 that today provides over 50 million annual website visitors the test results, tire selection, reviews and fast shipping options they need to make an informed tire purchase.
His hard work and dedication to giving customers optimum customer service and convenience has led to the announcement that he will be inducted into the Tire Industry Association Hall of Fame. "The TIA Hall of Fame recognizes the achievements of innovators and leaders who have shaped the tire industry over the past century," TIA stated. "By honoring the individual accomplishments of manufacturers, dealers, retreaders and suppliers, TIA celebrates the diversity and rich history of the tire industry."
Tire Rack and all of its employees would like to congratulate Pete on this well deserved honor!