I'm a Michelin guy, but just couldn't bring myself to pay $1600+ for a pavement pounding SUV. Based on the raving reviews the Pirelli Verde received, I decided to give them a try. After all, they were over $500 cheaper than the Michelins. I've only put 10k on them so far, but man- what an impressive tire. Ride quality, road feel, and noise were all noticeably improved. They're even handsome tires to look at! Good mileage so far...I'm sold.