These tires were OEM for my 2010 Ford F150. They were remarkably quiet, smooth and finally were ready for replacement at 74,000 miles. If not for a misalignment, I likely could have gone to 80,000. Unbelievalbe. When it came time to replace the tires last month, I chose BF Goodrich radial long trail T/A's based mainly on price but decent reviews as well. I am pleased with the ride quality, noise, and other dynamics of the BF Goodrich tires, noticing very little difference between them and the Michelin's. However, the money I saved on the purchase of the BF Goodrich's over the Michelin's will be negated by additional fuel costs; With the Michelin's, I consistently recorded an average 18.8 mpg on my F150 based on the computer read-out on the dash. After installing the BF Goodrich radial long-trail T/A's, I immediately began averaging 17.6 mpg with no other changes to the vehicle or driving conditions. Perhaps greater rolling resistance? Initially the 1.2 mpg drop appeared insignificant, but after doing some math, I was shocked. I average around 30,000 miles a year and at the current pump rate of $3.65 per gallon, I will spend over $400.00 a year more in fuel with the BF Goodrich tires. So much for saving a couple hundred bucks on the purchase. I'm sure the potential of higher fuel economy had something to do with Ford supplying the Michelin's as OEM tires. Next time I'll buy the Michelin's.