Got these for my WRX this winter.... And I have one piece of advice for prospective buyers.. Do not buy if you plan on sliding around in un-plowed parking lots. There is actually TOO MUCH grip in snow. These tires = NO FUN IN THE SNOW.
But if your driving tendencies are a little less spirited than mine I would HIGHLY recommend these to anyone. They are by far the cheapest brand name snow tire on the market. But by NO MEANS does that mean they lack in quality.
Where you will notice the difference immediately: Forward movement. Spinning your tires trying to climb over the city snow plow wake is a thing of the past. Also getting a rolling head-start at a stoplight is no longer needed. Its as if the snow isnt even there.
Where you will notice the difference later: Turning capability in snow. These tires have the best turning traction I have seen. (short of Nokian winter tires.. which are 2-3 times the price of these Generals.)
Last thoughts: If/when you buy these fantastic snow tires. Don't forget to get a couple sizes narrower than the stock spec. Contrary to popular belief, tires the width of a pizza cutter will do EVEN better in snow.
I cant wait to put these on every car I own next winter. Highly Reccomended