I had a set of the previous Firestone Winterfire tires on the car for 7 winters before one developed a bubble. Tread still had 50% depth. They were a non-directional block style tread. Noise was moderate, dry handling was like dancing with a drunk fat chick, but the snow traction was outstanding.
The current Winterforce tires I installed to replace them appeared like the dry handling would be improved with the directional tread pattern and also the noise level would be lower. Indeed, the dry handling is better (although still pretty queasy) but the snow performance is not as good and even worse, the tires howl like a set of Dick Cepek Crushers. I rotate every season and suspension/alignment are good, but even a low speeds they send a growl throughout the cabin.
I put up with the noise because they provide vital winter traction, but I won't buy them again.