Bought these tires because the OEM General's were starting to get a little worn but not to the point of needing replacement. Had them installed on Feb 13 and on Feb 14 we got about six inches of snow in Kansas City. Tires honestly worked better than I expected, much less slipping and sliding, even on hard-packed snow. Drove right by half a dozen SUVs in the ditch. All this with no extra weight in the bed. Figured I'd do the same this season (snows in the rear only) but after the first snowfall on my new Avon Rangers I decided I needed to get tires for all 4 corners.
Tread noise is to be expected, after all, these are snow tires, but less than some older snow tires I used to drive with. You give up a bit in dry handling because of the softness of the sidewalls but I'm driving a truck, not a sports car.
Definitely recommend these tires, especially if you can find a spare set of wheels so you don't have to worry about remounting/balancing in the springtime.