First reaction to these tires was, why is my car so much quieter? Apparently the OE Goodyear tires contributed more noise than I realized. Ride conform was also noticeably improved. If this were the only reason I purchased these tires, then this would be enough. But I was even more impressed with winter driving experience as I drove immediately to northern Michigan for the Sno*Drift rally which lead me down many snow and ice covered two track roads, which it handled with ease. Temps were in the low single digits and below zero and traction in snow or on pavement was excellent. The return trip south on expressway, I was able to use the snow covered left lane with confidence. At this early stage of ownership, very happy. Looking forward to judge performance on dry roads in warmer weather.