I choose this tire for its ride quality that has been reported and the low rolling resistance the tire offers in hopes for better MPG. I put winter tires on the car 2 days after I purchased it and comparing my MPG to the winter tires, my mpg has INCREASED by about 4mpg average. During the break in period, the tire did ride a little rough but has smoothed out considerably. It is a very quiet and smooth riding tire after about 1500 miles of use. Dry and wet traction is very good and I anticipate the tread wear will be good as well. I would recommend the Bridgestone Turanza Serenity Plus tires to anyone.