Bursting onto the tire scene last year was the upgraded and improved Bridgestone Turanza Serenity Plus. As an update to the original Turanza Serenity, which was well liked for its quiet and comfortable road manners, this newer tire focuses on much of the same while increasing its amount of all-season traction and mileage rating.
While the Turanza Serenity was no slouch, and currently holds the fifth spot in our Tire Survey Results, the Turanza Serenity Plus aims for the top spot and has been extremely well received by customers since its release. The tire features a mileage warranty of up to 80,000 miles depending on size and is featured in various speed ratings and fitments. To date, 30 sizes of the Serenity Plus have been released, with all featuring low rolling resistance capabilities.
Tire rolling resistance has an impact on vehicle fuel consumption. The automotive industry estimates a 10% reduction in tire rolling resistance can result in a one to two percent improvement in fuel economy. This may not seem like much, but reducing fuel consumption by a couple of tanks per year makes the purchase of lower rolling resistance tires better over their lifetime. For more information on this topic, read "Tire Rolling Resistance Part 2: Defining Rolling Resistance."