Introducing the New Bridgestone Potenza RE-71R

The Extreme Performance Summer tire market is an incredibly competitive category where manufacturers must stay on the top of their game in order to win the purchase of the consumer. Perhaps more so than in any other performance category, customers selecting from this field understand the value of a tenth of a second.

As of March 1, 2015, Bridgestone has officially rolled out its new Extreme Performance Summer tire, the Potenza RE-71R. Unlike Bridgestone's previous offering, the RE-71R features a directional tread pattern and seemingly less tread void than the Potenza RE-11 it replaces. While it's a bit early to speculate, the larger and uninterrupted tread blocks of the Potenza RE-71R may lead to faster times in the dry.

Starting with a clean-sheet approach and a virtual slick tread, all of the new design features were fine-tuned to maximize performance, traction, handling and control. The newly developed tread compound enhances grip by increasing contact with the road surface. This compound is molded into a directional design featuring a continuous center rib flanked by massive shoulders to provide a constant rubber-to-road contact that enhances steering response and cornering stability.

Testing will begin once the snow clears and we'll provide data as it becomes available.

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