Okay, so we all know that the economy is not at its strongest, money still does not grow on trees, and the majority of people do not want to spend money on tires. (Unless you are like me...I get excited about tires like my wife does shoes!) But, you have to remember that there is only one thing between you and the road, between you and the car in front of you, and you and the ditch.
So what does this mean? When you look at customer survey results that are posted on our website, those numbers are not manipulated in anyway. They represent the good, the bad, and the ugly. I am not implying that in order for you to get a good tire you have to buy the most expensive, but I am saying that you should not expect to purchase a Michelin Pilot Sport PS2 for the the cost of a Kumho Ecsta Spt. There is nothing wrong with the Kumho, but...with all confidence, I can say that all things considered equal the Michelin is a better tire, when it comes to providing the performance it was designed to provide.
For the money, there are a number of tires that I would suggest as good "value" oriented options. The Yokohama Avid TRZ, the General Altimax HP, the Firestone Destination LE, the Continental Extreme Contact DWS, Kumho Ecsta LX Platinum, General Grabber HTS, these are a few of the value standouts.
What do you get when you spend the extra money? It is a little quieter, a little more comfortable, a little bit better wet traction, a little bit better ultimate level of traction. The level of research and development that is required to refine the tire to make all of the little improvements is pretty substantial. We all know how labor intensive R&D can be.
The point of this all is as clear as mud at this point so I will clear it up. Don't expect to purchase a Ferrari for the Price of a Chevy Aveo, but if you are using it to commute and you don't expect more than it can provide, then the Aveo will work just fine! I guess long story short...you get what you pay for!