For much of the U.S., the winter of 2011-2012 has been fairly mild. As we approach the end of February most are inclined to think the worst is over. While there may be one more "major" dose of snow, most of the country will still experience cold temperatures which can cause slippery conditions.
What makes a dedicated winter / snow tire so effective is the specialized rubber compound manufacturers use to keep the rubber pliable at temperatures below 32 degrees Fahrenheit. Most all-season tires will remain flexible close to freezing levels, but can be very inflexible and slick on wet and snow-covered roads. Typically, cold temperatures continue well into early April, so there's still a good chance that you'll run into some ice or freezing conditions that would be a challenge for even a new all-season tire. We've done some extensive testing that's shown that both braking and cornering capability are greatly enhanced by a dedicated winter / snow tire. We also work very closely with the manufacturers to stay on top of the latest technology and designs to get our customers the right tire for the conditions they encounter.
Check out our Winter Tire Decision Guide to find the right performance category for your driving needs.