Say "Ah-Tay" for Brake Rotors

Friday, May 20, 2011 by Jonas Paeplow
ATE PremiumOne RotorAs soon as you see ATE PremiumOne® Rotors, you know they’re different. A distinctive set of elliptical grooves have been machined into the rotor face. A satin silver coating covers the entire rotor.

The patented RotorLife® Elliptical Groove Wear Indicator and MetaCote® protective coating deliver performance and convenience unequalled in other rotor lines.

The unique pattern you see on the face of the ATE PremiumOne Rotor is the RotorLife Elliptical Groove Wear Indicator. It’s a groove cut into the rotor surface at complementary angles to allow heat and gases to escape more easily from under the brake pad when it’s in contact with the rotor. Moving the gases out quickly reduces brake fade and extends pad life.

As an added feature, the RotorLife Groove shows you when it’s time to replace the rotor. When the groove’s worn away, it’s time for new rotors – simple as that.

Most rotors look good when they are first installed. But, after only a few trips their looks start to fade. They develop rust around the edges of the rotor face –- and sometimes over the whole rotor face -– making your car’s appearance less than it could be.

MetaCote protective coating provides an attractive, durable surface that helps prevent rust and corrosion and sheds water and dirt, to maintain a clean appearance. MetaCote protects against road salt, brake fluid and other corrosives, and it looks great behind alloy wheels. MetaCote also eliminates the need to use removeable coatings that need to be cleaned off prior to use, saving installation time.

"These brake rotors are great. Way better than OEM rotors. Car stops on a dime now even at highway speeds. I am very impressed with the product and would buy these rotors for every car I buy and the price is not that expensive for a slotted rotor." -- Tire Rack Consumer Review

ATE PremiumOne Rotors all feature an application-specific design. The brake parts that ATE make for your vehicle have been engineered to work with your vehicle’s brake system, vehicle weight and handling characteristics.

Unlike other rotors that take a one-size-fits-all approach, ATE PremiumOne Disc Brake Rotors are based on the Original Equipment design and engineered to tighter tolerances.

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