In Japanese, Akebono means dawning, such as daybreak or sunrise.
Akebono ceramic brake pads are some of the finest made in the world. With more than 75 years of brake design and production expertise, Akebono provides the world’s automotive industry with advanced braking and noise, vibration and harshness (NVH) solutions.
Beginning in 1929 in Japan and since 1980 in the US, Akebono's commitment to innovation, process improvement, quality control and customer service has positioned it as a key resource for leading Original Equipment (O.E.), and the premium automotive aftermarket. According to Akebono, their products are Original Equipment in North America on all of the top 10 best-selling cars and six of the top 10 light trucks. Key automotive O.E. customers include Audi, Chrysler, Ford, General Motors, Honda, Isuzu, Mitsubishi, Nissan, Toyota and Volkswagen. Police departments and other fleet managers across the U.S. rely on Akebono brake pads for high performance power, responsiveness, durability and long-term value. The ceramic technology used withstands enormous pressure and heat for a long periods of time. Each pad is refined specifically for every make and model to perform efficiently and quietly. The revenues that Akebono devotes to R&D are proportionately the highest of any brake manufacturer in the world.
The first development of the modern ceramic brake was made in 1988 by British Engineers working on railway industry applications for the TGV (high speed rail system in France). The objective was to reduce weight, the number of brakes per axle, as well as provide stable friction from very high speeds and all temperatures. The result was a reinforced ceramic process which is now used in various forms for automotive, railway, and aircraft brake applications.
Akebono Tarō is a retired American born-Japanese sumo wrestler from Hawaii. After two consecutive tournament championships in November 1992 and January 1993 he made history by becoming the first foreign-born wrestler ever to reach yokozuna, the highest rank in sumo. Upon initial examination, a Sumo wrestler looks kind of soft, but in fact they are some of the strongest athletes in the world.
The brake pads on your car have a certain degree of compressibility that make them softer than the other brake components, such as the rotors.
Brake pads are designed to be sacrificial, in that, when doing their job, they must absorb great amounts of heat energy without causing undue wear to the rest of the rotating, heat absorbing mass. This process also results in a fine dust given off as the pads wear. Ceramic compounds and copper fibers in place of the semi-metallic pad's steel fibers provide high brake temperatures with less heat fade, generate less dust and wear on both the pads and rotors. They also provide much quieter braking because the ceramic compound helps dampen noise by generating a frequency beyond the human hearing range and use less metal. This, coupled with special harmonic-dampening, guarantees a good fit for superb performance. So like a Sumo wrestler this Akebono is soft, but strong and can really handle the heat.
Looks like a new dawn in brake technology, it's Akebono.